Honesty early
If a deal doesn't work as presented, you'll hear it on the first call, along with what would make it work.
About
An advisor on your side of the table.
Massif Capital Group is built on a simple idea: the right financing comes from understanding the deal, not from pushing a product.
Gene Griffin
President, Massif Capital Group
Gene Griffin is the President of Massif Capital Group, a commercial real estate and business financing firm based in downtown Georgetown, Texas. He works with investors, developers, operators and business owners on acquisitions, refinances, construction projects and SBA financing across the country.
Gene started Massif in 2024 from a home office in Georgetown and opened the firm's downtown office in 2025. As a broker, he isn't tied to one lender's programs. He has lender relationships nationwide, from debt funds and agency programs to private capital, and works closely with the local banks and credit unions that often offer the best fit for Central Texas deals. He has deep experience structuring SBA 7(a) and 504 financing for owner-occupied property and business acquisitions.
His approach is simple: be an advisor, not a salesperson. That means understanding the property and the plan first, telling clients plainly what's realistic, and structuring the financing around where they want to be in five or ten years, not just at closing.
Business happens when value exceeds the cost.
Gene has been recognized by Austin Home Magazine, writes for national and Texas industry publications, and is regularly invited to speak at industry events. He's known for being reachable: call, text or email, and if he can't pick up, you'll hear back within the hour.
Community
Gene serves on the City of Georgetown's Housing Advisory Board and on the Board of Directors of Habitat for Humanity of Williamson County, after previously serving on Habitat's Family Selection Committee. He's also involved with the Georgetown Civic Leadership Academy. Having grown up in East Texas in a home that was lost to a fire when he was eight, he knows firsthand what a stable home means for a family.
Based inDowntown Georgetown, Texas
LendsNationwide
FocusCRE, multifamily, SBA, construction & bridge
CommunityCity of Georgetown Housing Advisory Board; Board of Directors, Habitat for Humanity of Williamson County
What you can expect
How Gene works with clients.
Integrity
Gene does what he says he'll do and doesn't promise what he can't deliver. When something goes sideways, he owns it and fixes it fast.
Red tape, handled
Commercial financing has a lot of moving parts. Gene's job is to keep the deal moving and get it to the closing table.
Client & partner reviews
In their own words.
Commercial clients and the bankers and referral partners who work alongside Gene. Excerpts are quoted word for word from Google reviews.
5.0★★★★★80 Google reviews
I had the pleasure of working with Gene Griffin on the financing for a Chiropractic Buildout, and I can confidently recommend him to anyone seeking a knowledgeable and dependable commercial lending partner. … What stood out most was Gene's ability to be a true partner. He was proactive, solutions-oriented, and always focused on finding a path forward.
… a $9M+ commercial development project that had previously been turned down by another lender. Gene stepped in, worked closely with the borrower to understand the project, found the right financing solution, and ultimately helped get the transaction across the finish line.
A huge thank you to gene and his team for helping us secure and fund our commercial loan. We closed in less than 30 days, the process was simple and effective! He definitely knows the market and always finds a solution!